Privacy Policy

1. Introduction

They Will Pay ("we," "us," or "our") operates the website they-will-pay.com (the "Site"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Site or use our free legal directory service (the "Service"). By using the Site, you consent to the practices described in this policy.

2. Information We Collect

2.1 Information You Provide

When you submit a lead form or otherwise interact with our Service, we may collect the following personal information:

• Full name
• Email address
• Phone number
• City
• Practice area of interest
• Urgency level
• Description of your legal matter

2.2 Information Collected Automatically

When you access the Site, we automatically collect certain information, including:

• IP address
• Browser type and user agent
• Pages visited, time spent, and referring URLs
• Device type and operating system
• Analytics data collected via Google Analytics 4 (GA4), including session duration, page views, and interaction events

3. How We Use Your Information

We use the information we collect for the following purposes:

• Lawyer Matching: To connect you with attorneys in our network who may be able to assist with your legal matter.
• Communications: To send you emails related to your submission, including confirmations and follow-ups, via our email provider Resend.
• Service Improvement: To analyze usage patterns and improve the Site and Service.
• Legal Compliance: To comply with applicable laws, regulations, or legal processes.

4. Third-Party Sharing

We may share your information with the following third parties:

• Matched Attorneys: When you submit a lead, the information you provide (name, email, phone, city, practice area, urgency, and description) is shared with attorneys in our network who are matched to your request. Attorneys have their own privacy practices and are not controlled by us.
• Email Service Provider: We use Resend to send transactional emails on our behalf.
• Analytics Provider: We use Google Analytics 4 to collect aggregated usage data. Google may process this data according to its own privacy policy.
• Legal Requirements: We may disclose your information if required by law, subpoena, or other legal process.

How we are paid. Attorneys pay us a fee for access to the inquiries we send them. Under California and Oregon privacy law, disclosing your information for monetary consideration counts as a "sale" of personal information, so we describe it that way here rather than rely on a narrower reading. We do not sell your information to data brokers, advertisers, or anyone other than attorneys matched to your request. You may opt out at any time using the contact details below, and we will not send your information to any attorney after you do.

5. Cookies and Tracking Technologies

We use the following cookies and tracking technologies:

• Session Cookies: Used to maintain attorney session state when attorneys access the platform. These are essential for the functioning of the Service.
• Google Analytics 4 Cookies: GA4 sets cookies to distinguish users and track session information. These cookies help us understand how visitors interact with the Site.

You can control cookies through your browser settings. Disabling cookies may affect the functionality of certain parts of the Site.

6. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, including to complete your lawyer referral request and to comply with our legal obligations. Lead submission data is generally retained for up to three (3) years from the date of submission unless a longer retention period is required by law. You may request deletion of your data at any time by contacting us at [email protected].

7. Your Privacy Rights (CCPA and State Privacy Laws)

If you are a resident of California or another state with applicable privacy legislation, you may have the following rights:

• Right to Know: You may request information about the categories and specific pieces of personal information we have collected about you.
• Right to Delete: You may request that we delete your personal information, subject to certain exceptions.
• Right to Opt-Out of Sale: Attorneys pay us for access to the inquiries we send them, which counts as a "sale" of personal information under California and Oregon law. To opt out, contact us using the details below and we will stop sending your information to attorneys.
• Right to Non-Discrimination: We will not discriminate against you for exercising your privacy rights.

To exercise any of these rights, contact us at [email protected]. We will respond within the timeframe required by applicable law.

8. Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information. However, no method of transmission over the Internet or electronic storage is completely secure, and we cannot guarantee absolute security.

9. Children's Privacy

The Site and Service are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated effective date. Your continued use of the Site after changes are posted constitutes acceptance of the revised policy.

11. Contact Us

If you have questions or concerns about this Privacy Policy, please contact us at:

They Will Pay
Email: [email protected]